Wella Professional Straighten It
For normal to resistant natural hair. Perfectly silky sleekness with incredible vitality in a single application.
It is Wella’s new generation of permanent straightening treatment that replaces Wella Wellastrate. It’s ideal for clients with naturally wavy or bouncy hair who wish to go sleek and straight but keep their hair silky soft. Straighten It uses Wella’s innovative Flexi-Protect technology, featuring cationic polymers that target damaged areas of the hair to repair and protect it. The result is manageable hair with styling flexibility and incredible liveliness.
Wella Straighten It comes in 2 strengths. Wella Intense N/R is for normal or resistant hair.
Directions of Use
1. Leave the straightener until all the curls are gone, check by pushing the hair up, as to form a curl, (process not more than 20 minutes)
2. Next fully rinse your hair with water
1. Apply straightening cream to your hair, rinse and repeat at least twice if necessary
2. Condition and style it, and enjoy the new you
Straightening Cream Ingredients
Water, Ammonium Thioglycolate, Ammonium Bicarbonate, Petrolatum, Cetyl Alcohol, Stearyl Alcohol, Ceteareth-25, Ammonium Hydroxide, Isopropyl Myristate, Diammonium Dithiodiglycolate, Cera Alba, Perfume, Polyquaternium-6
Aqua/Water/Eau, Cetearyl Alcohol, Hydrogen Peroxide, Ceteareth-25, Parfum/Fragrance, Polyquaternium-35, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Hexyl Cinnamal, Citronellol, Benzyl Salicylate, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldeyde, Linalool, Etidronic Acid, Disodium Pyrophosphate, Sodium Stannate, Alpha-Isomethyl Ionone, Eugenol, Farnesol, Benzyl Benzoate, Benzoic Acid